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Scientific Journal Impact Factor - 6.2

    ISSN Number :   2249-2976

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UGC APPROVED multidisciplinary JOURNAL Serial Number - 41241

An ISO 7021 : 2008 Certified Journal

ISSN : 2249-2976

1 . Comparing the Cost Efficiency of Distribution Channels within the Indian Life Insurance Market using Data Envelopment Analysis Approach
Dr. Amanpreet Kaur, Assistant Professor, University School of Business, Chandigarh University
Page No: 1 - 25


2. Risk of Musculoskeletal Injuries among Gymers Due to High Intensity Interval Training: An Observational Study.
Swapna Rout, Ph.D. Scholar, Assistant Professor - College of Physiotherapy, Dayananda Sagar University, Bangalore
Mallikarjun s kambar, 4th Year Student, Bachelor of Physiotherapy, College of Physiotherapy, Dayananda Sagar University, Bangalore
Page No: 26 - 34


3. Mediating Role of Key Advertising Elements in Influencing Advertisement Media on Consumer Buying Behaviour: A Study on Select Consumer Durable Products
Debidatta Das Mohapatra, Research scholar, Department of Business Management, F. M. University, Balasore, Odisha.
Devi Prasad Misra, Officer on Special Duty-cum-Vice-chancellor in charge, Vikram Dev University, Jeypore, Odisha
Page No: 35 - 45

4. The Impact of Mobile Phones on Youth: Experiences and Consequences
Anurag Kumar, Student, Makhanlal Chaturvedi National University of Journalism And Communication, Bhopal
Page No: 46 - 53











































Volume 14 Issue 4 - 2024